Gain a practical working knowledge of how to compose, produce, market and monetize commercial music in three important categories: Jingles, Library Music, and Television Theme music and scoring.
Gain a broad overview of the music business and learn how the various segments of the industry operate on a day-to-day basis. Discover the career opportunities that are available to you, and the knowledge you'll need to achieve your goals.
Gain a forward-thinking approach to the key issues that all musicians, music industry entrepreneurs, managers, and music business professionals face in the main segments of the music industry, and how to leverage the opportunities that the new music business provides.
The implications of innovation in the music business extend to management, marketing, licensing, publishing, distribution, touring, finance, and more. With a Berklee music business certificate, you will gain more than a credential that offers you an edge over the competition; you will be best positioned to forge ahead as a trailblazer in the music business models of the future.
Learn the Modern Music Business with Berklee. Discover the opportunities available in music promotion, distribution, concert touring, music publishing, music marketing, and artist management.
Learn effective techniques for choosing the right format, tone, and message for diverse audiences and the most appropriate way to deliver the message.
Leverage your creativity for business innovation and develop the mindset, knowledge, and insights required to pursue an entrepreneurial career, whether as the steward of your own career or as the founder of a new business in any creative field.
Working in the music industry involves a never-ending series of projects. These projects come in all sizes, budgets, and levels of complexity, but for each, setting up a process for planning, executing, and monitoring your work is crucial in achieving your goals.