Create and operate your own publishing company, and learn how to effectively promote and place your songs into income-generating opportunities.
Learn the Modern Music Business with Berklee. Discover the opportunities available in music promotion, distribution, concert touring, music publishing, music marketing, and artist management.
The implications of innovation in the music business extend to management, marketing, licensing, publishing, distribution, touring, finance, and more. With a Berklee music business certificate, you will gain more than a credential that offers you an edge over the competition; you will be best positioned to forge ahead as a trailblazer in the music business models of the future.
Learn the Modern Music Business with Berklee. Discover the opportunities available in music promotion, distribution, concert touring, music publishing, music marketing, and artist management.
Learn to make the most effective settings for your melodic, harmonic and lyrical ideas. Move your listeners and express yourself more effectively by crafting song sections and complete songs the way hit writers do.
Learn to write for commercial success by reproducing the time-tested characteristics of hit songs while maintaining your own unique voice.
Great songs don’t write themselves. They come from great singer-songwriters who equip themselves with the skills and tools to make the most of their ideas. That means reaching a level of vocal and instrumental proficiency that allows your songs to shine. In this program, that instrumental proficiency is tailored to singer-songwriters who play guitar. The program culminates with strategies developed by legendary Berklee professor Pat Pattison for writing the brilliant lyrics common to many hit songs. You’ll leave this course with an understanding of how best to create unified, memorable songs.
Generate income from your songs! Top songwriters know that to make it in today’s music business, you need to understand music publishing. Whether you are an independent songwriter or a music business entrepreneur, this book will help you set up a publishing company so that you can generate income from your songs. You will understand how the current music industry works: who is buying, what they are looking for, how to find your audience, and how to create the mechanisms necessary for you to get paid. Essential sample agreements and language are presented and discussed.
You will learn to:
“An incredibly informative and entertaining real-world look at what it takes to be a successful music publisher. It’s written with humor in a way that is encouraging yet takes a clear-eyed look at the hardball nature of the music business.”
—Steve Diamond, Emmy-award winner and six-time GRAMMY® award-nominated songwriter
“Eric doesn’t mince words. He gives an even-handed, artistic, and practical point of view on the best use of songs. It is a privilege to get his advice.”
—David Frank, keyboardist, producer, songwriter, and composer of “Genie in a Bottle” for Christina Aguilera, as well as hits for Dream, 98 Degrees, the System, Steve Winwood, Annie Lennox, Chaka Khan, and Tupac Shakur
“Eric Beall has been a mentor to me in teaching all there is to know about the music publishing scene. This book gives you everything you need to know to get your music published.”
—Howie Dorough, songwriter for and member of the Backstreet Boys
Eric Beall is the Vice President, Creative at Sony/ATV Music. He was the former Creative Director for Zomba Music Publishing, as well as a songwriter and record producer.