Music Marketing

Press, Promotion, Distribution, and Retail

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Berklee Textbook Best Sellers featured-textbooks
  • Suggested Retail Price: $24.99
  • Format: Book
  • Pages: 224
  • Dimensions: 6 x 9
  • ISBN: 0-87639-098-X
  • SKU: 50449588
  • Publication Date: November 12, 2009

Related Online Courses & Programs

Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution

Take an in-depth look at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music online.

Music Marketing 101

Learn the basics behind marketing and selling your music! Music Marketing 101 provides artists, managers, and business entrepreneurs with the foundational music marketing skill set they'll need to succeed and thrive in the new music business.

Master Artist Management Certificate Program

With the power in the music industry shifting from the major labels and other gatekeepers to the artists, the role of a manager is more important than ever. A manager that has a detailed understanding of the new and evolving marketing, technology, legal, touring, licensing and business strategies is an invaluable member of any artists team. The Master Certificate in Artist Management provides a complete tool kit to anyone interested in success as an artist manager.

Bachelor of Professional Studies: Music Business

Learn the Modern Music Business with Berklee. Discover the opportunities available in music promotion, distribution, concert touring, music publishing, music marketing, and artist management.

Sell more music!

Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget.

You will learn to:

  • Time your marketing campaign effectively
  • Publicize your music effectively to traditional print outlets and emerging online opportunities
  • Understand the current opportunities for online, satellite, and terrestrial radio play
  • Navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services
  • Merchandize yourself profitably
  • Maximize your touring efforts
  • Avoid common mistakes in music marketing

“A strategic, real-world, down-in-the-street approach to selling music in today’s music marketplace, that takes advantage of the most effective contemporary tools, while remaining well grounded in the traditional marketing techniques that remain relevant. If you want your music to see the light of day, follow this indispensable step-by-step advice, clearly put forth from the industry trenches by an unusually effective and creative marketing professional.”

—Chris Stone, Founder, Record Plant Studios; Co-Founder and former Executive Director of the Music Producers Guild of the Americas (MPGA).

“A synthesis of classical marketing principles and the newest effective tools, this real-world approach to marketing your music provides indispensable step-by-step advice for success. And it works; as an artist manager, I’ve used these techniques to help propel my artist from relative obscurity to national prominence within one year. I will keep applying these valuable lessons from a seasoned pro.”

—Ihor Gowda, Artist Manager for Suzanna Choffel

“Finally a book that covers the ABCs of music marketing in the new frontier of the recorded music industry. Mike King’s book should be required reading for every musician. It gives a concise understanding of marketing your music at any level.”

—Terry Currier, President of Music Millennium, Burnside Records, and Burnside Distribution; Board Member of CIMS


Mike King

Mike King is a course author, instructor, and the Chief Marketing Officer at Berklee Online, the online continuing education division…