Music Marketing

“A strategic, real-world, down-in-the-street approach to selling music in today’s music marketplace, that takes advantage of the most effective contemporary tools, while remaining well grounded in the traditional marketing techniques that remain relevant. If you want your music to see the light of day, follow this indispensable step-by-step advice, clearly put forth from the industry trenches by an unusually effective and creative marketing professional.”

—Chris Stone, Founder, Record Plant Studios; Co-Founder and former Executive Director of the Music Producers Guild of the Americas (MPGA).

“A synthesis of classical marketing principles and the newest effective tools, this real-world approach to marketing your music provides indispensable step-by-step advice for success. And it works; as an artist manager, I’ve used these techniques to help propel my artist from relative obscurity to national prominence within one year. I will keep applying these valuable lessons from a seasoned pro.”

—Ihor Gowda, Artist Manager for Suzanna Choffel

“Finally a book that covers the ABCs of music marketing in the new frontier of the recorded music industry. Mike King’s book should be required reading for every musician. It gives a concise understanding of marketing your music at any level.”

—Terry Currier, President of Music Millennium, Burnside Records, and Burnside Distribution; Board Member of CIMS