Career and Job Success in the Music Industry is a course designed to help you gain insight into the seismic shifts in the music industry job market and extract universal success tenets that will help you become "future-proof."
This course is designed for the songwriter interested in production and engineering high-quality demos at home using Pro Tools.
The implications of innovation in the music business extend to management, marketing, licensing, publishing, distribution, touring, finance, and more. With a Berklee music business certificate, you will gain more than a credential that offers you an edge over the competition; you will be best positioned to forge ahead as a trailblazer in the music business models of the future.
Learn the Modern Music Business with Berklee. Discover the opportunities available in music promotion, distribution, concert touring, music publishing, music marketing, and artist management.
Take charge of your music career with proven do-it-yourself strategies.
If you are an independent musician, songwriter, producer, or DJ, this book is for you! The Self-Promoting Musician is your roadmap to everything you need to be successful in the new music business.
Filled with empowering tips and resources for self-managed musicians, you will learn to:
“Since reading the first edition of this book in 2001, I have been applying Peter’s technique. As a true testimony, his book is a part of the solid foundation of success and achievements in my life for the past decade, and more to come.”
—Juri Ify Love, President/Founder of Genuine Voices
“If you think of yourself as an artist entrepreneur and you want to succeed in today’s musical landscape, this is the book for you.”
—Panos Panay, Founder of Sonicbids
“This book packs a lot of great information along with some very timely and inspiring insights. One of my favorite lines: ‘Ask not where music is sold but where music is used.’ Peter gets the Zeitgeist of Music2.0, and delivers the message loud and clear. Read this book!”
—Gerd Leonhard, Media Futurist, Co-Author of The Future of Music, Author of Music2.0, www.mediafuturist.com
“If you are looking for the facts, combined with out-of-the-box ideas, The Self-Promoting Musician provides it. Peter Spellman is uniquely well versed on the statistics of where the music industry began, where it is today, and where it is going. Combining that with his keen insight on how to market as an independent musician in the new music business paradigm, this book provides all the right ingredients to springboard a successful music career. Well written, hugely educational, no hype, just real facts, and full of the right ideas for the right time.”
—Gilli Moon, Singer/Songwriter (Warrior Girl Music)
“Spellman’s Self-Promoting Musician became a fundamental building block in my own approach to teaching about the modern music business at the college level. No one else is as comprehensive, or authoritative. The real deal keeps changing, as bits and bytes flow through fibre-optic cable at the speed of light. Peter Spellman understands that, and teaches it, which makes him the guru of the real deal.”
—Rik Emmett, Canadian Hall of Fame Singer/Songwriter/Guitarist for Triumph; Faculty member, Humber College, Toronto.
Peter Spellman is director of the Career Development Center at Berklee College of Music, where he provides strategic leadership and…